Directors > Peter King


Originating from the northeast of England, Peter King set his sights on emulating the careers of local heroes Ridley and Tony Scott. His commercial visual style encapsulates his documentary approach, and whether working with actors or with members of the public, Peter strives to create films with a natural, organic feel.

Most recently, Peter directed “A Little More Action” for Philips, a commercial mini-documentary following the earnest and amusing journey of a man determined to get back into shape in his own unique way: by becoming an Elvis impersonator. Peter also possesses an uncanny ability to draw out sentimentality, as is evident in charming “Thank You Jean” for Becel and thoughtful “Step Sisters” for Persil. He has also worked with prestigious brands like Coca Cola, Adidas, Powerade, Bose, and Nissan.

Before entering the world of advertising, Peter directed a series of short films which won several awards and screened in over 40 countries. Peter has directed and produced a number of award-winning documentaries that have received accolades worldwide, including Abu Dhabi Film Festival’s prestigious Black Pearl Award and a nomination for a British Independent Film Award.

His recent mockumentary short, “Crack,” is a testament to his comedic approach, and has received high praise on the international festival circuit, including being selected and screened at Cannes and Krakow festivals in 2015.