Directors > Seyi Peter-Thomas
Director Seyi Peter-Thomas grew up in London before moving stateside to Washington, D.C. He attended the prestigious Duke Ellington School of Arts, where his passion for filmmaking led him to NYU’s Tisch School of the Arts. There, his sense for comedic timing and vivid cinematography began to emerge. “I am really fascinated by visual storytelling with a comedic edge,” Seyi says. “I think of each piece of work as its own small film. The challenge is to create a world that is familiar to the viewer, but somehow different and compelling.”
Seyi began producing On Air Promos at MTV before switching to writing and directing. His partnership with MTV has yielded a prolific body of work, including a series of spots for a Video Music Awards/Geico tie-in featuring Daya and a star-studded West Side Story-style VMA promo, which received PromaxBDA Gold, Creativity and CTAM awards.
His project for MTV’s Digital Abuse Initiative became the centerpiece of President Obama’s Conference on Bullying Prevention, and he collected an Emmy Award for The Kaiser Foundation’s Condom Factory PSAs.
Beyond his success with MTV, Seyi has developed an eclectic cross-genre reel. He directed the heartwarming Arnold Palmer tribute “#ArnieWould” for MasterCard, a quirky Sprint law-office spoof commercial with Kevin Durant, a PSA for Nickelodeon’s anti-smoking “Truth” initiative, a digital project for Hilton and a series of action-packed Georgia Lottery spots featuring a James Bond-esque goat. Other past clients include O2, Adidas, Time Warner, Taco Bueno and PGA.
Seyi’s striking dramatic short film based on the poem “How Do You Raise a Black Child?” gained many accolades, including awards from AICP Next Awards, Shots Awards, The One Show and The Webby’s. In a partnership with VML/KC and Youth Ambassadors, Seyi created a hard-hitting series of PSAs titled “Lessons from My Neighborhood,” in which colorful puppets sing “educational” songs derived from the harrowing experiences of children in poverty.
Most recently, his Black History Month campaign for Nickelodeon, a three-part docu-series diving deep into cultural roots of Charleston, S.C., picked up a 2019 Daytime Emmy Award.