Directors > Seyi Peter-Thomas
Mastercard "Arnie Would"
Georgia Lottery "Top Goat"
Sprint "KD Law"
Short Film "How Do You Raise a Black Child?"
Director Seyi Peter-Thomas grew up in London before moving stateside to Washington, D.C. He attended the prestigious Duke Ellington School of Arts, where his passion for filmmaking led him to NYU’s Tisch School of the Arts. There, his sense for comedic timing and vivid cinematography began to emerge. “I am really fascinated by visual storytelling with a comedic edge,” Seyi says. “I think of each piece of work as its own small film. The challenge is to create a world that is familiar to the viewer, but somehow different and compelling.”
Seyi began producing On Air Promos at MTV before switching to writing and directing, and his partnership with MTV has yielded a prolific body of work. Most recently, he directed a series of spots for a VMA Geico tie-in that features everyday people releasing their inner diva as they sing their hearts out in public places.
His MTV’s Digital Abuse Initiative became the centerpiece of President Obama’s Conference on Bullying Prevention, and he collected an Emmy Award for The Kaiser Foundation’s Condom Factory PSAs.
Seyi’s popular promo for MTV’s The Hard Times of RJ Berger was expertly shot on the PHANTOM high-speed digital camera system with Hawk anamorphic lenses, and won a PromaxBDA Gold Award. His spot for the 2009 MTV Video Music Awards, a star-studded epic take on West Side Story, received PromaxBDA Gold, Creativity, and CTAM awards.
Beyond his success with MTV, Seyi has developed an eclectic cross-genre reel. He recently directed the heartwarming Arnold Palmer tribute “#ArnieWould” for MasterCard, a digital project for Hilton, a quirky Sprint law-office spoof commercial with Kevin Durant, a PSA for Nickelodeon’s anti-smoking “Truth” initiative, and a series of action-packed Georgia Lottery spots featuring a James Bond-esque goat. His past work includes spots for O2, Adidas, Time Warner, Taco Bueno, and PGA.
Seyi’s striking dramatic short film based on the poem “How Do You Raise a Black Child?” premiered in the fall at the Motion Poems showcase in Minneapolis.