News > Andrew Wonder > The Drum > Delta
Andrew Wonder follows adventurers forging their own paths in a new piece from Delta and DigitasLBi.
Watch the spot HERE.
DigitasLBi and Delta Air Lines have partnered to create “The Path You Make,” a series of hundreds of thousands of videos personally customized for Delta SkyMiles Medallion Members, Delta’s most loyal customers.
Directed by Andrew Wonder, the initiative posed a creative challenge as well as a technical one — how to tell the personal story of each Member at such a large scale. The story, shot in first-person perspective, follows four customers through glimpses of their trips. Knowing Medallion Members travel for limitless reasons, the video strives to capture those travel moments they’re most familiar with, whether it’s saying goodbye to your pet for a quick business trip or packing for a long-awaited family vacation.
Read more HERE.