News | CHRIS BALMOND | NEW WORK

Chris Balmond and VML/Kansas City unleash a piratical crew for Frigidaire’s latest campaign.

Frigidaire’s rebranding campaign, “Your House Rules,” from VML/Kansas City, shifts the conversation from having the perfect home to instead enjoying the home that’s perfect for you. Director Chris Balmond lets little pirates run wild to showcase the Frigidaire black stainless steel collection, which resists fingerprints and smudges, emphasizing how the family-friendly appliances can deftly balance style and utility.

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