News > Lena Beug > Vodafone > New Work

Vodafone and Lena Beug tell a sweet family tale to highlight the possibilities of the future.

Watch the piece HERE.

In Vodafone’s latest spot, the brand champions family firsts and how the future is brimming with possibilities: Even those you’d never expect. This sweet spot begins the moment a mother introduces her partner to her son for the first time, then follows their journey as they become more and more of a family. The story, created by Grey London and directed by Lena Beug, is a celebration of family regardless of circumstance.

Watch more of Lena’s work HERE.