News | LENA BEUG | NEW WORK

Vodafone and Lena Beug tell a sweet family tale to highlight the possibilities of the future.

In Vodafone’s latest spot, the brand champions family firsts and how the future is brimming with possibilities: Even those you’d never expect. This sweet spot begins the moment a mother introduces her partner to her son for the first time, then follows their journey as they become more and more of a family. The story, created by Grey London and directed by Lena Beug, is a celebration of family regardless of circumstance.

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