News > Mathias Hovgaard > Canon > New Work

Canon encourages people to stay open-hearted in a new piece directed by Mathias Hovgaard.

Watch the spot HERE.

Director Mathias Hovgaard and agency Uncle Grey partnered with Canon to prove that emotional response is far more unifying than outward appearance. The spot features eight randomly-selected real people with seemingly nothing in common and tracks how they react to a series of photographs. As the participants’ mutual reactions are revealed, a unique connection blossoms in place of snap judgements and apprehension.

Learn more about the project HERE.