Ever wonder what it’s like working with best friends? It’s fun. Being privy to banter & riffing fueled by inside jokes amassed over 30+ years? That’s black belt fun.

Having met as kids back at Jew Camp, Carlos Wigle & Aron Fried instantly bonded over their mutual enthusiasm for silliness. For years following camp, they would spend hours on end making each other laugh on Aron’s front lawn. Upon hearing of a career where they could get paid to do this, they enrolled in ad school together. And just years later, they became an award-winning creative team, winning DDB NY’s first Cannes Lions in 19 years.

Their journey has taken them through the hallowed halls of top-tier agencies & startups like 72andSunny, DDB, McCann, Dollar Shave Club, TOMS, and Morgan & Morgan. You name it, they’ve made it funny.

But they always dreamed of shaping their ideas soup-to-nuts and directing too. A few years ago, they seized an opportunity and became the director duo, The Dynamic Jewo. A moniker they had coined decades earlier and had in the holster for just such an occasion.

Now these BFF’s are trying to bring back old school human truth-driven/situational comedy, the kind that attracted them to the industry in the first place. Influenced by campaigns like Starburst, Holiday Inn, This is SportsCenter, Geico, Little Caesars and more—and powered by decades of laughing and creating together, they bring a unique creative energy and approach to their work that endeavors to bring some much needed levity to the industry.

In short, Aron & Carlos aren’t just directors–they bring an infectious childhood energy to every project. With The Dynamic Jewo on board, the journey is every bit as rewarding as the final product.