Directors > Mathias Hovgaard


The films directed by Mathias Hovgaard hook viewers every time with the element of surprise, often due to his organic approach to storytelling. His work displays a strong sense of simplicity and innovation, blending visual techniques with comedy and dialogue to compelling ends. He burst onto the international directing scene with his Cannes YDA-nominated Lada “Jump” commercial.

Recently, Mathias directed a series of spots for Hyundai and the NFL featuring Spice Adams, an upcoming campaign for Volkswagen, a spot for Burger King out of Pitch/LA, an elaborately staged “Window Concert” spot for Corona out of Anomaly featuring rapper, and Febreze’s global ”Breathe Happy” campaign.

Mathias has also directed notable commercials and content for T-Mobile, O2, and Doritos, among others. His spot for Ford, “Sumo,” puts a new twist on the funny juxtaposition of a compact car and a giant person through understated performances, while driving home the value of Ford door guards.

Mathias began his career as a filmmaker directing shorts that made the rounds of prestigious European festivals. He attended the European Film College and earned a Master’s of Film from the University of Copenhagen. As a child, Mathias dreamed about becoming an astronaut, exploring new worlds and flying spaceships. His plans have since changed, but his work remains stellar.