As a director, Patrice Lighter is drawn to projects that harness the humor, vulnerability and nuance of the human condition. She finds unique and engaging ways to portray delicate or complicated subject matter for global brands, like TikTok and Stripe, and her enthusiasm for compelling narratives is palpable.

With a sharp and discerning eye for casting, styling and art direction, Patrice brings her passion for branding, creative problem-solving and storytelling to her directing, working collaboratively with brands and agencies to help refine scripts and ideas into unforgettable content.

She is especially keen to direct and develop projects with brands and agencies that want to push the envelope in their sector, genuinely empower women and the LGBTQA+ community, and most importantly, that are not afraid to have fun!