Director Seyi Peter-Thomas grew up in London before moving stateside to Washington, D.C., where he attended the prestigious Duke Ellington School of Arts. His early passion for filmmaking led him to NYU’s Tisch School of the Arts. There, his sense for comedic timing and vivid cinematography began to emerge. “I am really fascinated by visual storytelling with a comedic edge,” Seyi says. “I think of each piece of work as its own small film. The challenge is to create a world that is familiar to the viewer, but somehow different and compelling.”
Seyi has developed an eclectic cross-genre reel, including an Emmy-winning “Black History Month” campaign for Nickelodeon exploring the history of Charleston, S.C., the heartwarming Arnold Palmer tribute “#ArnieWould” for MasterCard, a quirky law-office spoof with Kevin Durant for Sprint, and a series of action-packed Georgia Lottery spots featuring a James Bond-esque goat.
His striking dramatic short film based on the poem “How Do You Raise a Black Child?” garnered many wins and nominations, including awards from AICP Next Awards, Shots Awards, The One Show, and The Webby’s.
Seyi began producing On-Air Promos at MTV before switching to writing and directing, and his partnership with MTV has yielded a prolific body of work since. He most recently directed a series of spots for a Video Music Award Geico tie-in with singer Daya. His MTV’s Digital Abuse Initiative became the centerpiece of President Obama’s Conference on Bullying Prevention, and he collected an Emmy Award for The Kaiser Foundation’s Condom Factory PSAs.