Bicoastal Station Film has added director Jeremy Charbit to its roster for commercial representation in the U.S.
Charbit — who was born in Marseille in the South of France — is known for storytelling that is visually driven and beautifully art directed and styled, particularly in the beauty and fashion categories. His most recent spot for Air France’s Joon for BETC Paris helped the brand establish its visual identity through vibrant color, graphic compositions and an eclectic Millennial cast; they dance in an impeccably designed setting to highlight the comfortable features and convenient digital technology of Joon. Charbit has also directed well received ads for brands such as Kusmi Tea, Citroën, Sephora and L’Oréal.
“Jeremy’s work is visually elegant and energetic and always fun to watch,” said Caroline Gibney, partner/executive producer, Station Film. “He’s a great addition to our roster as a contemporary visual storyteller, with deep experience in the fashion and beauty realm. He’s also a great collaborator and a lovely guy.”
Charbit said he was drawn to the “friendly rapport” at Station. “As a director, it was a great sign for our future creative conversations. I instantly liked their roster and really appreciated that their productions are very well crafted. Working in fashion and beauty, that’s very important to me.”
Charbit’s commercial work reflects his career-long focus on visual innovation, which began while he studied cinema and contemporary art at ESEC Paris. It is also inherent in his well-honed technique as a photographer and expertise working with CGI.
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