News | MATHIAS HOVGAARD | NEW WORK

Director Mathias Hovgaard and agency Uncle Grey partnered with Canon to prove that emotional response is far more unifying than outward appearance. The spot features eight randomly-selected real people with seemingly nothing in common and tracks how they react to a series of photographs. As the participants’ mutual reactions are revealed, a unique connection blossoms in place of snap judgements and apprehension.

Learn more about the project HERE.