News | MATHIAS HOVGAARD | NEW WORK
Spice Adams hosts the test drive of a lifetime in a campaign from Hyundai and the NFL by director Mathias Hovgaard.
For the NFL’s “Random Acts of Kickoff” leading up to the 2017 season, Mathias Hovgaard teamed up with Hyundai and Translation to surprise fans of the Vikings and Texans among others in a lively trivia show called “What’s in the Trunk?” The event, hosted by NFL Legend Spice Adams, gave these football super fans the chance to prove their devotion and snag tickets to their team’s season opener – all from the driver’s seat of the new 2018 Hyundai Sonata.