News | SARA SHELTON | SHOTS
Sara Shelton & women-owned agency Schaaf create a parody of “My Favorite Things” for plant-based food brand Daily Harvest.
Daily Harvest is calling out the wellness industry’s obsession with pseudoscience, buzzwords, and viral misinformation. The plant-based food company launches Eat Food, Not Fiction, a fully integrated brand campaign that uses real food as the ultimate exposé of wellness culture’s empty promises.
Debuting December 26 across digital, social, and CTV, the campaign introduces an updated Daily Harvest website built for radical ingredient transparency, new product launches, and bold creative that positions real fruits, vegetables, and grains as a counter-cultural statement in an era of supplement shilling and unreadable labels. Read the full story HERE on Shots.
View Sara’s reel HERE.
