It’s hard selling Bengay – or any sort of balm/pain reliever category – without making overt references to ‘stiff muscles’ because you’re so tired from ‘carrying the kids around,’ or some such thing. Mother New York does a nice job skewing the brand to a younger audience with this hilarious work for Bengay Zero Degrees to show that people of all stripes suffer when they have muscle pain.
Read Creativity’s full article HERE.
Bengay "Snow Heads"
Bengay "Interpretive Dance"