Scott Corbett’s new spots for Bengay out of Mother NYC.
Watch Scott’s new spots HERE.
It’s hard selling Bengay – or any sort of balm/pain reliever category – without making overt references to ‘stiff muscles’ because you’re so tired from ‘carrying the kids around,’ or some such thing. Mother New York does a nice job skewing the brand to a younger audience with this hilarious work for Bengay Zero Degrees to show that people of all stripes suffer when they have muscle pain.
Read Creativity’s full article HERE.