News | BRENDAN GIBBONS | MUSE BY CLIOS
Progressive’s Flo and Jamie meet Superman—let the summer movie tie-ins begin!
Capes, aprons—it’s all good.
Flo and the Progressive team star with the Man of Steel for spots focused on protection. Because Superman guards the world. And Progressive offers accident response services. It’s a synergistic stretch, perhaps, but agency Arnold Worldwide makes it work. Heroically—like all insurance companies. (Remember Bateman?)
“Our goal is to drive reach and consideration with new audiences in ways we couldn’t otherwise access them,” Meghan Walsh, Progressive integrated marketing lead, tells Muse.
Read the full article HERE at MusebyCLIOS.com.
