News | BRENDAN GIBBONS | THE HOWLER
The director behind Progressive’s “Superman” spot describes what it takes to successfully link brand characters with Hollywood’s latest blockbusters.
Look, up in the sky! It’s a bird! It’s a plane! No, it’s Flo and Jamie and Mara and Alan! Yes, the traveling Progressive Players made an appearance in a recent tie-in for the insurance company and James Gunn’s mega-hit “Superman” reboot, and its typically laugh-out-loud funny. And the man behind the camera for agency Arnold Worldwide was once again Station Film comedy director Brendan Gibbons.
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