Lena Beug’s spot for Road Safety Authority illustrates the age-old adage, “There is no such thing as a stupid question” — Especially when the answer could be a lifesaver.
“What do you think will happen if you ask a mate to wear a seatbelt?”
Lena Beug brings to life a young man’s worst fears in her latest piece, a PSA for Ireland’s Road Safety Authority. The spot encourages viewers to ask their friends to buckle up, arguing that the risk of injury in a car accident is a far worse fate than the risk of momentary embarrassment.
