News | RAMAA MOSLEY | NEW WORK
Ramaa Mosley teamed up with Secret to direct a series with the U.S. Women’s National Soccer Team, starring Alex Morgan and Abby Wambach.
Marking the launch of its partnership with the U.S. Women’s National Soccer Team (USWNT), Secret debuted “Cheer for Each Other” and “Raising Daughters,” the newest videos in its “All Strength, No Sweat” line-up. The films, directed by Station’s Ramaa Mosley for agency Berlin Cameron, were created by an all-female creative and production team, and feature current and former USWNT forwards Alex Morgan and Abby Wambach.
Inspired by the consensus that women are stronger when they work together, “Cheer for Each Other” with Alex Morgan shines a light on the importance of women’s support of one another to their collective advancement. “Raising Daughters” features Abby Wambach reflecting on her younger self, and the heartfelt advice she plans to share with her daughters — like “a true champion is someone who champions others.”
The campaign honors barrier-breaking women who boldly pursue their passions without “sweating” the obstacles in their path, and celebrates the strength, perseverance and unity exhibited by the team, both on and off the field.
Watch more of Ramaa’s work HERE.
Read the full press release HERE.
