New Visit California global campaign promotes California as premiere road trip destination, from director Ramaa Mosley and agency MeringCarson.

Celebrated in music, literature and film, the California road trip has long been a rite of passage — and for good reason. With 400,000 miles of roadways and 840 miles of coastline, the Golden State offers a multitude of options for intrepid explorers looking to travel on their own terms, while discovering historic landmarks and monuments, hidden gems and hot spots along the way.

Independent agency MeringCarson is bringing the California road trip experience to life in a new campaign for long-time client, Visit California. Whether driving down the state’s majestic Pacific Coast Highway to San Francisco, exploring the winding, mountainous roads of Big Bear, or taking in snow-capped mountains in Shasta Cascade, the California Road Trip Republic campaign will inspire bold adventurers from around the world to hop into the driver’s seat and take the trip of a lifetime.

Read the full article HERE.

Watch more of Ramaa’s work HERE.