News | THE DYNAMIC JEWO | REEL360
The Dynamic Jewo’s “Merman” for law firm Morgan & Morgan is delightfully absurd.
Legal advertising isn’t exactly known for subtlety. It’s a category dominated by stern attorneys, dramatic testimonials and endless promises to “fight for you.” Morgan & Morgan has spent the last few years gleefully ignoring all of that.
Its latest “Power Move” campaign installment, Merman, directed by The Dynamic Jewo and produced by The Change Machine, may be the firm’s funniest work yet—a perfectly absurd 60-second spot that proves memorable advertising often begins with a single ridiculous question: What if your lifeguard were actually a merman?
Read more HERE at Reel360.com.
