News | DOM&NIC | CREATIVITY

Dom&nic‘s new spot follows a zebra that goes home improvement shopping.

We’ve never seen a zebra go home improvement shopping before. But in this jaunty ad for home improvement chain B&Q, that happens. The spot sees our striped protagonist complaining that his parents never used color, as they “lived their lives in black and white.” Next we see him pushing a shopping cart round the store, choosing paint, and decorating his pad rather tastefully. Dom&nic directed the spot, and The Mill is responsible for making the zebra look really quite realistic.

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