Kristen Bell gets comfortable as the new spokesperson for La-Z-Boy, from director Lena Beug and agency RPA.
Kristen Bell has come full circle with the La-Z-Boy brand. In 2017, she posted a photo of her husband, Dax Shepard, lounging in his beloved La-Z-Boy recliner smack dab in the middle of their living room. In 2019, she’s now the brand’s spokesperson under its “Live Life Comfortably” umbrella.
“After the great La-Z-Boy debate of 2017 that went down in my house, I became interested in the brand and was surprised to learn they offer so much more than recliners,” said Bell. 15- and 30-second spots kick off the campaign, with the effervescent Bell introducing herself as the latest La-Z-Boy spokesperson and wondering out loud if the brand makes other items besides recliners.
The ads were produced by an all-female creative and production team and directed by Lena Beug who has worked with brands including eBay, McDonald’s, Walgreens and Harper’s Bazaar.
Read more from Adweek HERE.
Watch more of Lena’s work HERE.
