News | LENA BEUG | NEW WORK

Lena Beug and Ogilvy/NY partner to make dreams come true in IKEA’s latest campaign.

Blackout curtains, stylish duvets, and a spacious king-sized bed all get a turn in the spotlight in IKEA’s latest work out of Ogilvy/NY, a continuation of their “Make the Dream Yours” campaign. Lena Beug directs the playful spots, which feature an ecstatic shopper showing off her latest finds to her family.

CAMPAIGN

IKEA "Countdown"

IKEA "Wellbeing"

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