The success of Progressive’s decade-long advertising phenomenon and iconic frontwoman Flo proves nothing can top the dynamic combination of innovative creative, acting, and directing. It isn’t often that world-building applies to a commercial campaign, but Progressive has set the standard for what this technique can accomplish. Delving further into Flo’s world over the years has allowed this campaign to constantly revitalize the creative in unique and personal ways, while simultaneously combating inevitable viewer fatigue. Stylistically, the Progressive creative team and long-time director Brendan Gibbons consistently push the boundaries on what is expected from the brand’s commercial endeavors.
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Progressive "Reality Flo"
Progressive "Secret Weapon"