Domino’s “Paving for Pizza” from Thomas Beug and Crispin Porter Bogusky ranks third among Creativity’s Best Digital/Integrated campaigns of 2018.
At No. 3 in digital/integrated/social, Domino’s Pizza has long-earned headlines for being a technology company that’s a fast food brand in disguise, for its innovative digital efforts that include Emoji and Twitter ordering. So this year, we were totally tickled when the pizza purveyor debuted this departure from the technological wizardry that still worked to improve consumers’ lives.
“Paving for Pizza,” directed by Thomas Beug, was an idea conceived by Domino’s longtime agency Crispin Porter Bogusky, encouraging consumers to report their neighborhood’s faulty roads, and Domino’s would help to repair them. The brand tie-in? Domino’s wanted to ensure that their pies would get to consumers intact. Customers submitted more than 137,000 nominations from 15,275 zip codes, and even municipal governments and community groups encouraged citizens to participate. So far, Domino’s has paved 13 cities and has expanded to program to pave at least one community in each of the 50 states.
Read the full article HERE.
Watch Thomas’ work HERE.