Thomas Beug sets the tone on his whirlwind shoot for GM, delivering synergistic portraits of real GM employees at work & at home.

Whether from his native Ireland or his home away from home in Brooklyn, Thomas Beug’s watch list alternates between off-kilter documentaries (Taming the Garden and Bloody Nose, Empty Pockets) and artsy indie films such as The Worst Person in the World and Drive My Car. At the top of his list this Fall, Martin McDonagh’s dark comedy The Banshees of Inisherin which premiered at Venice Film Festival earlier this month and was awarded prizes for best actor (Colin Farrell) and best screenplay (McDonagh). 

While Beug’s own sensibility and skill-set are fluid, he has a predilection for documentary. He has directed campaigns for the likes of Dominos, Puma, Kellogg’s, Nickelodeon, SKY TV and others, and award-winning shorts such as The Swimmer; all depict real life with beautifully composed, cinematic visuals. He has also directed long-form content, including a travel show called “This Is My City” which he co-created (streaming on Amazon) and, as showrunner, the Viceland and adidas Originals’ branded documentary series’ “Never Too Late,” about up-and-coming artists in New York and LA.

Much like his approach to life as a father of two young children, a throughline to working on Beug’s sets is “Keep the vibes positive. Keep the energy up.” “The best projects I’ve worked on,” he says, “have also been the most fun to work on. I’m not saying they weren’t hard work. They were. But there was a lightness to the experience, a positive vibe throughout and a great collaboration with the creatives and the crew.”

Beug’s most recent work, produced by his U.S. roost Station Film, is for automotive behemoth GM. It embodies the “Earn A Living, Make a Life” tagline, juxtaposing roles at work with real life and featuring people from GM’s Fort Wayne Assembly in Indiana, Bowling Green Assembly in Ohio, Wentzville and Fairfax Assemblies in Missouri, Spring Hill Assembly in Tennessee and Grand Rapids Operations in Michigan. We spoke with him about bringing these stories to life.

Read the full interview at LBBOnline.

See more of Thomas’ work HERE.