Station Film’s Mark Gilbert directs NJM Insurance’s No Jingles or Mascots, replete with seasonal twists.
NJM Insurance Group and its agency partner, Brownstein, announced the launch of three new stories under the No Jingles or Mascots campaign platform. The fully-integrated campaign illustrates NJM’s ongoing commitment to putting their policyholders first, without the need for gimmicks.
The first, Drive-Thru, is a nod to how customers can feel when going through the process of choosing an insurance provider in the form of a familiar fast-food experience (including a roller-skating flamingo). In comparison, NJM’s service experience is distinctly people-focused, highlighting the company’s ongoing track record that has earned them over 9,000 five-star ratings on Trustpilot as of September 2022.
NJM has also embraced the spookiness of the season with Haunted House, the second in the campaign to air for the brand this fall. The 30-second TV ad, with 15 and 6-second online video edits, feature various ghosts of insurance mascots haunting a policyholder’s new house to communicate NJM’s Auto & Home bundle discounts.
Read the full article on SHOTS.
See more of Mark’s work HERE.