News | MARK GILBERT | NEW WORK

Mark Gilbert‘s newest work for Canadian restaurant staple White Spot follows life’s little adventures, and the food that underscores them all.

Director Mark Gilbert explores both interpersonal and brand-consumer relationships in the latest campaign for White Spot, a restaurant chain deeply rooted in the community and daily lives of its customers. Titled “A Day in the Life,” the spot features vignettes of tears, laughter, near-first kisses, and marked up maps, with White Spot as the common thread tying together people from all walks of life.

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