News | BRENDAN GIBBONS | NEW WORK

Brendan Gibbons goes uniquely genre-specific for Charmin’s latest campaign.

Remember that millennial lifestyle spot with bike locks soaring into a twilight sky and a casual romp through an autumnal forest? Probably not, Charmin wagers. Brendan Gibbons’ latest piece, out of Nickelodeon Creative, is a self-aware short that breaks the fourth wall to an absent audience — one that is hopefully “enjoying the go” with ultra-soft Charmin products. After a short cameo, the classic Blue Bears step aside as dramatic poetry takes over to narrate the adventures of a modern (and v basic) young couple.

 

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