News > Mark Gilbert > Adweek > Farm Bureau

A new campaign for Farm Bureau by director Mark Gilbert proves that algorithms still can’t quite match a bit of humanity.

Watch the spots HERE.

Shopping for insurance online can feel so impersonal, it’s like trying to connect emotionally with a robot, says a new campaign from a firm promising a more human touch. In two 30-second TV ads from Farm Bureau Financial Services, The Richards Group, and Station’s Mark Gilbert, a distracted android plays the comic villain, representing a generic “Insurance Corporation.”

Read more HERE.