Brendan Gibbons starts 2021 off on a high note with an interview in LBB’s new column, The Directors. It comes on the heels of a busy 2020, which included pivoting to new global pandemic production protocols while continuing to create memorable content for brands such as Progressive, Frontier, Rocket Mortgage, and non-profits The Mental Health Coalition and Black Health Alliance. The last – #EFF2020 for Public, Inc. – became one of 2020s most talked about send-offs.
LBB shares the story behind the scenes about Brendan’s sensibility and how it influences his approach to directing. Read about everything from his process for choosing scripts and the relationships integral to his success to fielding unexpected curveballs and his viewpoint on diversity hires HERE.