News | MARK GILBERT | MUSE BY CLIO
Director Mark Gilbert and Canadian hospital Casey House smash HIV stigma with a musical reworking of “I Will Survive.”
Toronto hospital Casey House and director Mark Gilbert team up for “Stigmavir,” a faux-pharma musical targeting HIV stigma within the healthcare industry. Set to a reworking of Gloria Gaynor’s disco anthem “I Will Survive,” the PSA aims to change perception within the medical community that leads to many people living with HIV being denied care. Read more about the campaign on Muse by CLIO.
Watch more of Mark’s work HERE.
