News | MARK GILBERT | ADWEEK
New spot for BMW from KBS and Mark Gilbert entitled “Twins” shows how one twin’s decision to purchase a pre-owned BMW sets him apart.
The 30-second spot opens on a montage of the twins going through life matching each other: from being pushed in a double stroller to riding identical bikes in matching outfits to living next door to each other in identical apartments. Their paths finally diverge when one of them buys a red, pre-owned BMW, much to the surprise of the twin, who went for an ordinary, beige sedan.
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