Versatile filmmaker Seyi Peter-Thomas, director of recent short “How Do You Raise a Black Child,” talks inspiration, his early roots at MTV, and making an impact across comedy and drama.
Station Film’s Seyi Peter-Thomas is an Emmy Award-winning director whose most recent work includes MasterCard’s touching #ArnieWould commercial in honor of the late great golfing legend, Arnold Palmer. The spot features scenes in which one character—ranging from children playing golf to professionals on tour—gives another advice, each ending with the heartfelt comment, “Arnie Would”. Seyi created and directed this year’s Webby-nominated branded short for Motionpoems, “How Do You Raise a Black Child,” (also a One Show and AICP finalist with winners still to be announced). It’s a pensive, powerful and beautifully shot film based on the poem by Cortney Lamar Charleston observing a mother and son in their daily rhythms under circumstances specific to young black boys becoming men in America. Seyi has also helmed campaigns for MTV, commercials for Truth (Anti-Tobacco), Sprint, Geico and many other brands.