Seyi Peter-Thomas’ new spots for Farm Bureau Financial Services show the frustrating day-to-day interactions humans can have with bot technology.

The multi-channel campaign for Farm Bureau from creative agency Johnson and Sekin, drives the point home that there’s no substitute for a real human connection when it comes to personalized service.

Directed by Seyi Peter-Thomas through Station Film, Chat Bot Runaround, Random Quote, and Business Hours re-enact those frustrating calls and digital interactions we’ve all experienced where a bot furnishes one-size-fits-all answers for very personal or specific insurance and financial planning questions.

The campaign assures consumers they can depend on a Farm Bureau agent or advisor for the knowledge and experience that will make their financial planning and insurance solutions simple…while avoiding the frustration of dealing with a bot.

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See more of Seyi’s work HERE.


Business Hours
Chat Bot Runaround