News | SEYI PETER-THOMAS | CREATIVITY EDITOR'S PICK
Sprint and Seyi Peter-Thomas, appropriately, tapped a pro basketball player for the spots it debuted during Sunday Night’s NBA All-Star Game.
The work, titled “Kevin Durant, Lawyer to the People,” out of agency Translation features the Oklahoma City Thunder forward posing as a lawyer in an over-the-top faux infomercial.
In addition, a courtroom drama-like companion ad directed by Allen Coulter shows Durant defending an average woman from the prosecution — i.e. a price-gauging cell phone carrier — with flair. There, ex-NBA player Charles Oakley appears as the bailiff and actors Frank Ridley and Kevin Kilner play the judge and prosecutor. The 60-second spot has been cut into 30- and 15- versions as well.
